The 10 Most Powerful List Building Techniques
The heart and soul of any Internet Marketer is in their email list. If you have gone to the trouble to set up an opt-in email list on your website using a web form, you are half way there. Becoming successful with your own online home business. If you utilise your list to its full potential you have a great chance of earning online. If I had a pound for every time I had been asked, “How do you build a list?”.
These next points I shall try and describe helpful tips to build your list effectively.
1)Document Sites / Newsletters Everybody is constantly looking for the new thing, or an edge, so up to date information is essential. You should produce an informative and original Newsletter every month without fail. If you do this on a regular basis people will flood opt-in to your list or website.
2)Free E-Courses. An excellent way to encourage visitors to fill in your opt-in form is to offer a free e-course, which I basically a series of helpful tips and advice via email. You should create a series of emails of at least 6 which are queued up and sent via your auto responder with just a couple of days between each email. You can obviously in the last couple of emails you can subtly promote your product.
3)Ezine Articles. Compose original and informative articles and Submit them to Ezine and other article submission sites. Make sure you include your opt-in web-form in the resource box, if you’ve submitted a informative, original article you will no doubt have new people opt-in.
4)Free E-Books. Similar to an e-course, giving away an e-book in exchange for someone opting in is an excellent way to develop your email list. Don’t be frightened by this, it doesn’t have to be a 500 page epic. With a little research you can write one yourself or there are ways around it. If you are not confident writing it yourself you can use a ghost writing service. The most important thig is again that it is original, helpful and informative. You must ensure you include links to your site, affiliate links, and products.
5)Free Membership Site An excellent method of obtaining visitors email address and contact details is to set up a free membership site. Where people must join in order to receive the free useful tips and advice.
6)Squeeze Page or Landing Page This is where you have page setup with a unbelievable free offer on, and to receive it all you have to do is fill in your name and email address. You can then personalize the follow up details as you have the persons first name. If you want to take it further you can ask for more details i.e. phone number, or address for other marketing purposes.
7)Pop Up Windows Offers. This is where windows pop up when you enter or are about to leave a site. You can use very encouraging messages or one off offers here to sign people up to your list here.
Viral Marketing. This is where you give away something for free that has some considerable value to your prospects and most likely they would want to share with their friends and family. Its usually a book, a game or a helpful video. You must ensure whatever it maybe that you have links back to your website, affiliate links or products and services.
9)Free Give-aways. This is relatively new and works extremely well for list building – The Big Internet Give-aways. There are all kinds of things you can find and give away for free online, just Google The Big Internet Give-aways. The only problem is freebie seeking surfers aren’t the best to have in your list, its persuading them to part with their cash.
10)Sign up bonuses. Very easy and effective offer people a bonus if they sign up for your opt-in or newsletter, i.e. “25% Discount on a certain product” or an e-books or specialist unique report that will be of interest to them and in your Niche.
Try and implement all of the above in one way or another and you are half way there to building your own successful online business with no money.
By Mark McCabe
http://www.markmcmarketing.com
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